Marion Fischer took over the reins of marketing
Marion Fischer has been appointed marketing director at sunlight manager Warema, joining the leadership team on 1 October 2015. The highly qualified business graduate brings with her many years of management experience, especially in sales and marketing. Before joining Warema, Ms Fischer held positions with well-known construction and building equipment companies, most recently serving as head of marketing for Central Europe at Grohe, the specialist for sanitary fittings.
At Warema, she is reponsible for the strategic realignment of marketing. “I am very much looking forward to bringing my expertise in multi-channel marketing to Warema and to proactively driving the success of the brand forward,” said Marion Fischer, discussing her new responsibilities.
In the future, Warema will be focusing on specific target groups through different channels. Marketing activities will be tailored to specialised retailers, architects and planners. Along with offline communication, online communication will gain in significance. Direct contact will continue to be established at international trade fairs for sun shading systems and the construction sector, rounding out the overall marketing approach.